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Campaign Categories - ¡Bravo! Awards

Agency of the Year

The Agency of the Year award recognizes an agency that successfully demonstrates key industry contributions both externally, through the programs they develop for clients, and internally, for their commitment to growing, supporting, and rewarding their staff. (The submitting agency must enter a campaign in at least one other category.)

 

B2B Campaign

Campaigns within industries, impacting any business sector.

 

Campaign of the Year

Campaigns or programs that have excelled and stood out above all others. (The campaign must be entered in two or more categories.)

 

COVID Response

Campaigns or programs that educate or provide resources, as it relates to the COVID-19 pandemic, to Hispanic/Latino audiences. Includes but is not limited to testing, vaccination, food distribution or financial assistance.

 

CSR Communications Campaign

Campaigns aimed at promoting and enhancing an organization’s corporate social responsibility programs or corporate citizenship in communities in which the sponsoring organization has an interest, need or opportunity.

 

Digital PR Program 

Use of social and digital media platforms as part of a public relations program to reach Hispanic/Latino audiences. Submit only the social or digital media component of the PR program or campaign. Submission should explain why this medium was selected and demonstrate how the campaign strategy, research and execution successfully worked to reach and influence Hispanic/Latino publics. Metrics for successful digital engagement should be included. 

 

Entertainment: Film, Music, Media & Sports 

Campaigns or programs related to the entertainment industry to promote new or existing products/services/events to  Hispanic/Latino audiences.

 

Fashion & Beauty Campaign

Campaigns or programs designed to promote new or existing fashion and/or beauty products or services to Hispanic/Latino audiences.

 

Food & Beverage

Programs designed to promote existing or new food and/or beverages products or services, including alcoholic beverages, to Hispanic/Latino audiences.

 

Healthcare & Nutrition

Campaigns or programs designed to promote new or existing healthcare or nutrition programs, products, events, brands or issues to Hispanic/Latino audiences.

 

In-House Team Of The Year

Internal teams to be recognized for their stellar work in developing programs that are inclusive of Hispanic/Latino audiences. 

 

Influencer Engagement 

Campaigns or programs engaging one or more social media influencers to deliver and engage Hispanic/Latino audiences. 

 

Integrated Marketing Communications Campaign

Campaigns or programs incorporating an integrated marketing mix, including advertising, promotions, marketing, social media or public relations. Campaigns must have a public relations component and one more of the other disciplines.

 

Internal Communications Program

Campaigns or programs targeted specifically to internal publics, such as employees, members and affiliated stakeholders, designed to create system-wide alignment for business initiatives or brand messaging.

 

Latin America Campaign

Campaigns or programs executed to impact the audience in Latin America (including Brazil).

 

Media/Virtual Event 

One-time program of limited duration developed to attract attention or promote communications to live or virtual Hispanic/Latino audiences. Includes product launches, openings, press conferences, celebrations, premieres, anniversaries, kick-offs or other special observances. 

 

Multicultural PR Program

PR campaigns, marketing communications or community relations programs designed for two or more cultural groups, including BIPOC audiences, LGBTQ+ community and others. 

 

New Product/Service Launch

Campaigns or programs designed to introduce and promote new products or services to Hispanic/Latino audiences. Entries are judged on results directly tied to most effective use and return on budget.

 

Non-Profit Campaign

Campaigns or programs conducted by non-profit organizations and/or their agencies designed for Hispanic/Latino audiences to promote awareness and generate funding and goodwill.

 

Public Affairs Campaign

Campaigns or programs designed to influence public policy and/or affect legislation, regulations, or political activities at the local, state or federal government levels.

 

Public Education

Campaigns or programs to educate Hispanic/Latino audiences about an issue affecting the community.

 

Social Justice

Campaigns, programs or events that drive social change around the inequities in society’s judicial, educational, financial and social constructs. 

 

Spanish-Language Campaign

Campaigns or programs executed in Spanish to reach Spanish-speaking publics in the U.S. or Latin America. 

 

Technology

Campaigns or programs designed to introduce new technology products or services or to promote existing technology products or services to Hispanic/Latino audiences.